Gilberto Herrera is the author of How to Scale You, a nationally recognized marketing strategist, sales trainer, and speaker. He has spent years helping business owners, coaches, and consultants clarify their positioning, strengthen their brands, and scale their businesses through proven marketing and advertising systems designed for sustainable growth.
Most coaches and consultants have great results sitting in old email threads, text messages, and half-remembered conversations. None of it is being used. Meanwhile, a
Cold DMs get a bad name because most people do them wrong. They send the same copy-pasted pitch to five hundred strangers and wonder why
Most coaching sales pages fail for the same reason. They talk about the coach instead of the prospect’s problem. A visitor lands on the page,
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